Lessons and reflections on how analysts think about data—asking the right questions, spotting bias, and making sense of datasets.
Qualitative vs. Quantitative Data In the world of data, we often get obsessed with numbers. We love a good spreadsheet, a clean SQL query, and a dashboard that updates in real-time. But if you only look at the numbers, you’re only getting half the story. To be a high-level Reporting Analyst, you must understand the … Read more
Data-Driven vs Data-Inspired Analysis In the modern business landscape, we are often told that “data is king.” However, as any seasoned Data Analyst knows, simply having data isn’t enough; the way you apply that data determines the success of your strategy. Most professionals fall into one of two camps: Data-Driven vs Data-Inspired. Understanding the nuances … Read more
SMART Questions in Data Analytics Companies today are drowning in data but starving for answers. Even established businesses are under pressure to figure out “what’s next.” To stay ahead, you must master the art of SMART Questions in Data Analytics. But here is the Stupid truth: Your data won’t tell you anything if you don’t … Read more
Data Analytics Problem Types Data analytics is a lot like being a detective. You aren’t just plugging numbers into a spreadsheet to see what happens; you are hunting for a specific answer to a specific problem. But here is a secret: almost every business problem falls into one of six buckets. Once you identify which … Read more
Data Fairness, the compass of data analysis We’ve all seen it: a report comes out, the numbers look “correct,” but the conclusion feels… off. In the world of data, if your analysis isn’t objective, it isn’t just wrong—it’s potentially harmful. That is where Data Fairness comes in. Data Fairness means ensuring your analysis doesn’t create … Read more
Analytical Thinking: The 5 Aspects If you tell someone at a party that you work in data, they usually picture a lonely person in a dark room staring at green numbers falling down a screen like The Matrix. But we know the truth. Being a Data Analyst isn’t about being a math genius or a … Read more
The Data Detective: What vs. Why? Root Cause Analysis is the secret weapon of every great data analyst. In the world of reporting, we often get obsessed with the what. But a Reporting Analyst who only looks at the what is just a human calculator. To actually build authority and solve business problems, you have … Read more
The Data Analytics process: A Masterclass Transitioning from a world of traditional Financial Reporting and Accounts Receivable into a data-focused role feels a lot like moving from a calculator to a cockpit. In my previous life, the numbers were static—they were either balanced or they weren’t. But as a Reporting Analyst, I quickly realized that … Read more
Confession: I thought mastering VBA and Power Query was enough to succeed as a Reporting Analyst. I was wrong. Discover the real Reporting Analyst Roadmap—where project strategy and stakeholder management matter more than the tools you use.